Firewall Upsell

BAckground Context

The Firewall upsell initiative focuses converting our OSS users to PRO customers (paying customers). While going through internal stakeholder discover, we’ve narrowed down to surface Firewall capabilities and features that differentiate NXRM benefits and showcasing metrics that demonstrate Firewall value proposition.

OVERVIEW GOAL

We want to raise the number of Product Qualified Leads (PQLs) coming from Repository OSS who convert to Firewall customers.

CHALLENGE

How do we do this iteratively with low-cost initial motions to discover whether higher-effort work will be worthwhile? At each step, teams should have a data-based recommendation for whether continued investment is likely to lead to a higher return on the marginal investment (e.g if we spend another 6 dev weeks on the such and such graph, we believe we’ll get another x Firewall conversions per month which is even more effective than the Outreach static page which lead to x Firewall conversions per month).

ROLE

As a Product Designer, I provide support to the UX Manager facilitating the Miro board activities. In addition to ideate, help create minimal experiments, and test the hypothesis to determine which best avenues to spend more time on.